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In this episode, we talk with Jessica Levenson, Head of Digital Strategy a SEO at Netsuite. We discuss our experiences during COVID-19, and how we’ve all been coping, and then we dive into Jessica’s background as a mom, Bostonian, sports fan, and our mutual love of the movie The Godfather. From a career perspective, we cover Jessica’s background in science and mathematics, front-end development, and the intersection of her technical skills with her passion for content. We track her career arc and deep dive into her experiences coming up as an SEO, building a team at Tech Target, her new role at Netsuite and so much more. In the news we talk about the White House encouraging the usage of schema.org markup for COVID-19 announcements, as well the results of an experiment from Cyrus Shepherd of Moz that showed opting out of Google featured snippets led to a 12% traffic loss. Finally, we deep dive into content strategy, talk about how to build your strategy from the ground up, execute the process end-to-end, how to create content that deserves a top ranking, and more.  So get your popcorn ready as we tell Jessica’s SEO story and have another great roundtable discussion!