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In this episode, we talk with Bill Sebald, Founder a Partner at Greenlane. We discuss how he began doing SEO in 1996 selling CD’s on eBay, to working for a major music publisher, getting experience with an SEO agency, and then eventually founding his own agency Greenlane. We also touch on the challenges of building an agency, finding employees who are the right fit, his stint as an adjunct professor at Philadelphia University, and much more. In the news we talk about a few examples of amazing leadership being displayed by digital marketing agencies during the COVID-19 pandemic, how Amazon is asking some affiliates to pause, and Google’s recent advice on how to pause your online business. Finally, we deep dive into how to make better SEO reports in which we talk about everything from KPIs and data visualization, the art and science of presenting results, to speaking the language of your reporting audience.  Also read Bill’s article on “How To Make Better SEO Reports for Your Campaigns”