#46: Lily Ray
In this episode, we talk with Lily Ray, SEO Director at Path Interactive. We discuss how she grew up in a technology-centric family, learning HTML growing up, attending law school with an interest in politics around the time of the 2008 financial crisis, how all of those experiences led her to digital marketing, and how she eventually found a career in and a passion for SEO. We also talk about some of her biggest SEO challenges, and how to build trust with clients. In addition, we talk about her side hustle as a professional DJ! In the news AND our deep dive we again talk about the impact of Coronavirus on the SEO industry, trends that we’re seeing with our clients, and the advice that we’ve been giving during these troubling times. Also read Lily’s article, on the “Impact of the Coronavirus (COVID-19) On Google Organic Search Visibility”