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In this episode, we chat with Carolyn Lyden, President and Lead SEO at Search Hermit. We discuss how she began her career as a copywriter and how that eventually led her to SEO, why it's easier to train copywriters to be SEOs than SEOs to be copywriters, developer and SEO relations, doing SEO for small businesses, doing SEO for a funeral home (and why it wasn't morbid for her), her time at CallRail and what that taught her, founding her own business and the life of a solopreneur, and last but not least the importance of women's empowerment and balance in representation within the SEO industry In the news we talk about how Avast has shut down marketing analytics subsidiary Jumpshot amid controversy over selling user data and why Google may be getting rid of Favicons a Black Ad Label On The Desktop Search Results Finally, we have a deep dive into the role of SEO in user journeys.