Heidi Dugan is an incredible example of female empowerment. She is the Founder and Director of Arete Group Limited, a consulting and social media company that creates tailored strategies for international brands to enter the China market.

She is the first foreign TV Host to have her own TV show in China and has become known as a leader in business and market entry, working with Chinese media and connecting with the Chinese consumer.

With Heidi’s following of over 6 million fans, she is the “Go-To” health and wellness, food and beverage, influencer and celebrity in China. Her successes include selling over $2 million worth of products in just 90 minutes on the Oriental Shopping Channel and being the only foreign host to obtain a license to live-broadcast on Chinese National TV.

Her influence across China has been recognized through media coverage in Harper’s Bazaar, Channel 9 News, Ausbiz TV, Australian Financial Review, China Daily, and Global Times to name a few.

Heidi has been recognized and awarded as Leading International Woman in Business, Best Foreign TV Host, and International Alumnus of The Year.

What you will learn

• What led Heidi to start a career in TV in China
• How Heidi became a social media personality
• Discover the Chinese social media platforms you probably don’t know about
• Find out how you can break into the lucrative Chinese market
• Learn how Heidi helps brands and companies develop a strategy to break into the Chinese market
• Discover how Heidi sold $2 million worth of products in 90 minutes
• Find out why China is evolving so rapidly
• Heidi shares her best tips for companies who want to sell to the Chinese market