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"I’m really excited about the quality of the brand portfolio," IHG CEO Keith Barr said at Skift Global Forum. Barr goes on to describe the current realities of the hotel business: it's a real estate business at the end of the day, after all. But IHG has been hyper-focused on its brands and its franchise partners. "It’s been great because there’re such clearly defined brands that enable us to work with a number of opportunities," he told Skift's Sean O'Neill. Two weeks after this conversation, IHG announced its deal to market all-inclusive resort giant Iberostar. You can listen to the full conversation in this podcast. Read full coverage of IHG at https://skift.com/tag/ihg Read full coverage of the hotel industry at https://skift.com/hotels Get deeper insight into the business of hotels at https://dailylodgingreport.com