Episode 177: How to Cut through the Noise in 2023 (w/ Ashlyn Carter)
Today’s guest is copywriter Ashlyn Carter. Long time listeners of Brands that Book will remember that Ashlyn was one of the very first guests of the podcast. Back in episode 2, she talked about how to write high converting website copy—that episode is still full of practical tips, so be sure to check it out if you haven't listened to it. Ashlyn has written sales copy for some of the biggest names in the creative industry and has earned the reputation of someone who has really honed her craft.
In today’s episode we benefit not only from her expertise as a copywriter, but also as a business owner. We cover a range of topics from the importance of emotional hooks to her best tips for writing headlines and what she thinks is coming in the next year. We also get to hear about a fascinating email project she’s been working on.
And, we just get to catch up.
As always, be sure to check out the show notes at daveyandkrista.com for the resources we mention during the episode.
And can I ask a favor? If you enjoy the Brands that Book podcast and find this episode helpful, would you mind heading over to Apple Podcasts and leaving us a review? Reviews are helpful for so many reasons, but most importantly they let us know that we’re producing the kind of content you want to hear.
Now onto the episode…
Find it Quickly (In the Episode):
0:00 Intro
2:06 Settlers of Catan and Parks and Rec
5:08 2021 was a hard year from a business standpoint
8:21 Building a team
12:00 Tips for future copywriters
14:19 If you were to go back in time, what things would you do differently?
17:05 2022 has been a year of team and culture building
19:37 Working hard to keep their server warm, double content creation
21:25 Goal to work on course curriculum simplification
23:09 They focus on the systems ability to pull metrics from a numbers standpoint
25:57 AI is now available and had exploded
27:50 Content generated by AI software is affected most by updates
28:53 Google seems to be actively fighting AI bot created content
29:15 The hook has got to be sticky
30:07 Offer fatigue is very prevalent
30:49 Tips to avoid offer fatigue
34:49 Paying attention to headlines can make a big difference
35:14 Best tips for writing headlines
39:09 What do you think is coming in 2023?