Pete’s Points Flash Briefing Episode 668 - The Myth of Excellence - Product
This week, Pete Blank takes a look at a book written in 2001 titled The Myth of Excellence: Why Great Companies Never Try to be the Best at Everything. He takes five key points from this book and shares examples from today to help you decide how your company can differentiate to become excellent! They are:
- Price
- Service
- Access
- Product
- Experience