Rabia Ghoor, founder of Swiitch Beauty on stepping into her power as a person

In this episode of the Life Things Podcast, Keagan and Thithi have an inspiring conversation via Zoom with Rabia Ghoor, founder of Swiitch Beauty. Having started her business at 14 years old, this 20 year old powerhouse is an incredibly self aware leader and entrepreneur who has built a beauty a skincare business that has won over many not only because the products are good and deliver, but because the brand has heart. Recently, Swiitch Beauty announced that it would be giving R50,000 in the form of a cash grant to a black-owned beauty business and R100,000 in the form of product to up-and-coming black freelance make up artists who are looking to build their kit in solidarity with those standing up and speaking out against racial inequality and human injustice. Join us as Rabia shares her amazing entrepreneurial journey, personal anecdotes on how she is working on herself and more on why Swiitch is the brand it is today.

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