Brand Safety Comes To Social And CTV | AdExchanger | lystn | Audio Stories, Podcasts, Originals

Brand Safety Comes To Social And CTV

CEO Lisa Utzschneider describes Integral Ad Science's brand safety efforts on TikTok and other social platforms. “It’s now a strategic imperative for marketers to protect their brands,” she says. “Our customers have become much more sophisticated."

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Brand Safety Comes To Social And CTV3 years ago

34:56

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