Episode 91: Sam Carlino of CW Wraps
In this episode of The SXS Guys Offroad Podcast, I talk with Sam Carlino of CW Wraps! Sam has wrapped some of the most iconic vehicles to show up at the SEMA trade show and appear on the Discovery Channel among many other channels. We cover a lot of ground in this episode from origins, to getting lucky with the DeBerti builds, to wrap technology, helping out B is For Build at SEMA, to being a Stallone stand-in and collaborating with YouTube influencers!
Rundown
0:00:00 - Introduction
0:02:08 - Back Story
0:09:18 - Changes in Wrapping
0:15:23 - Introduction to SEMA Builds
0:27:32 - Balancing Exposure & Business
0:30:29 - Marketing the Experience
0:33:23 - Do Wraps Offer Protection
0:41:52 - Ceramic Sprays
0:43:53 - Complications of Applications
0:48:01 - Design Process
0:50:11 - Things to Consider for UTVs
0:56:31 - Tow Rigs & RVs
0:59:26 - Business as Content Creators
1:06:26 - Impact of Authentic Content
1:10:48 - Swolvester Stallone
1:14:07 - Business Dynamics
1:17:12 - Future Excitement
1:20:57 - Wrap-Up
Applicable Links
Sam Carlino (Facebook, Instagram, YouTube)
CW Wraps (Facebook, Instagram)
Maxx Powel (YouTube)