CIM040: Key Traits You Should Look for in a KOL with Weibo Fashion Influencer Anny Lou

Many brands find it difficult to select the right KOLs to work with. My conversation with this week’s guest Anny Lou may help. Anny is a prominent fashion influencer with over 1.6 million followers on Weibo. While my interview was focused on learning about her career, her thoughts on Weibo, and her experiences working with […]

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