DuckDuckGo is the Privacy-Focused Search Engine That Views Data Differently | Ep. #20
A common practice that surrounds big tech companies like Google or Facebook is the ability to collect and manipulate user data to their advantage. They generally provide users with a free service in exchange for their data, which can be quickly turned around to serve extremely personalized ads. You’re constantly being followed online, whether it’s said or not, and needless to say, this level of personalization isn’t for everyone. That’s why DuckDuckGo is trying to change that mentality. They’re proving that a tech company can focus on user privacy, and practice data ethics while being profitable at the same time.
Our Creative Brief guest this week is Kamyl Bazbaz, VP of Communications at DuckDuckGo. Listen to the episode to find out the lengths at which the company goes through to stick to their morals and respect the personal data of their users.
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