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Jordan talks defining their category and stepping back into the sales demo seat. Brian launched a community strategy while big product plans are underway in Q4.

If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here.

“The single, most important element was… record your demos.” – Jordan

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Here are today’s conversation points:

• NoSnowTinyConf Recap
• Residual issues that arise after raising funds
• Rally updates
• Launch of Coach Club and Coach Club Digest
• Treating marketing as a product
• Team updates, accountability, and weekly stand-ups

“[I love] approaching marketing like its a product in itself.” – Brian

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Resources:

Coach Club

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

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