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In this episode we talk about: NUUN Podium Series 1:45 Kevin Rutherford CEO (Chief Eternal Optimist) 2:28 Nuun Company History and where the name NUUN came from 5:07 From humble beginnings to 16 years of massive growth 5:47 How NUUN has stayed in tune with elite athletes 9:40 NUUN 2.0 All Natural 11:10 Most served hydration on run courses in Canada and #2 in US 13:25 Vishal Patel The fundamentals of hydration 17:30 Does proper hydration have a role is staving off viruses 18:30 How is your immune system most compromised 24:30 How NUUN approaches innovation (Immunity) 27:00 The importance of effervesence as a delivery system 31:30 Hydration and training indoors 34:20 The correlation between core temperature and hydration 36:30 Should you drink to thirst? 37:40 Meet the Podium Series product line 40:00 What does science say you need for pre, during a post hydration? 42:00 Endurance with Stacey Sims 43:15 Hydration goals before exercise (Prime) 45:30 The importance of Amino Acids and fueling for endurance 49:10 Is there another energy system? 51:20 The importance of cognitive function during endurance exercise 52:40 How gut health impacts hydration 54:00 Can you use Prime to enhance fasted training sessions? 56:50 Recover (only the essentials) 58:20 BCAAs 59:30 Development and launch of the Podium Series 1:00:30 Where can you purchase the Podium Series