Netafim (Naty Barak, Chief Sustainability Officer) - Part 2 of 2
In Part 2 of this episode, we resume our interview with Naty Barak, the Chief Sustainability Officer of Netafim. Netafim is a leader in providing Drip Irrigation solutions to countries around the world. Today, Netafim employs more than 4,000 people and actively conducts business in 110 countries (and growing). They were recently valued at $1.8 billion after being partially sold to Mexichem. In Part 2, we learn how the founders grew Netafim into a global brand, how politics may have had an impact on his growth rate, how their technology evolved and improved over time, and what the future holds for their industry. We also discuss Kibbutz life, and the impact of Netafim on Kibbutz Chatzerim, located in the arid Negev desert.