Tailoring your go-to-market to your specific sub-vertical's ICP | Shaalin Parekh, IndustryGTM
In this episode of Product Marketing Life, host Mark Assini is joined by Shaalin Parekh, Founding Marketing Lead at Champify and Founder of IndustryGTM.
During their chat, the pair discuss the approach Shaalin leveraged while at Seismic to spin up an industry-specific go-to-market strategy for a new sub-vertical.
He shared his approach to identifying when an industry-specific go-to-market strategy is needed, and how to make sure it’s unique enough from the core GTM by tailoring it to the sub-vertical’s ICP and unique use case.
His insights are super valuable to any product marketer tasked with taking on a GTM for a new industry segment.
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