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In this episode titled "How to Write Killer Captions: Copywriting Simplified for PMU Artists", Sheila shares tips and tricks for writing engaging captions that will help you stand out as a PMU artist.

If you're struggling to write captivating captions, then this podcast is for you. Sheila explains the "rule of one", the single most important rule in copywriting, which will simplify the process of writing captions for you. According to this rule, good copy has one intended reader, one central idea, one story (personal or implied), one promise, and one call to action.

Sheila takes you through the process of identifying your ideal client, their priorities, and the topics that are of the highest value and benefit to them. She explains how to develop a throughline, or a big idea, that connects all the components of your caption and keeps your message concise and easy to understand. Additionally, she provides insights on using personal or implied stories to demonstrate an example with a beginning, middle, and end.

By the end of this episode, you will be able to write captions that resonate with your ideal client, make a bold promise that ties your offer to the outcome they want, and provide a simple and specific call to action that promises high value for low effort. If you're a PMU artist who dislikes writing captions, this podcast is a must-listen. Implement the rule of one and experience more ease in your writing for all forms of copy.

So, tune in to this episode and learn the art of writing killer captions for your PMU business. Don't forget to leave a comment below sharing your questions or takeaways. Your feedback is a gift to Sheila and the community at the AAM.