Episode 22: The nuances of selling life insurance to women

Don’t miss the opportunity to hear Marti Barletta, a best-selling author and marketing expert, as she talks about what women are looking for in a life insurance producer and provides insights and tactical solutions for building your referrals and book of business. This episode will explore:

  • Why women represent an untapped sales market
  • Women’s mindset and how it differs from male clients
  • Tactics and ideas for prospecting and generating referrals
  • Understanding women’s needs, preferences, and priorities

 

For Financial Professional Use Only. Not intended for use with the general public.

Insurance products are issued by: John Hancock Life Insurance Company (U.S.A.), Boston, MA 02116 (not licensed in New York) and John Hancock Life Insurance Company of New York, Valhalla, NY 10595.

 

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