Pursue Hard Seltzer Founder & CEO Anish Reddy
Anish Reddy is the CEO and founder of Pursue, a Hard Seltzer brand with a high focus on quality, design, and individualism. A fourth-generation entrepreneur, our guest grew up in a family with varied business interests dating back to World War 2. Our guest holds an undergraduate degree in Accounting and Finance from Purdue University and an MBA from Babson College. Besides Pursue Seltzer, he also has various ventures and investments in the Web3 space.
In this exceptional episode, we delve into Anish's captivating origin story and explore what inspired him to start a seltzer company in India, setting it apart from other beverages. We uncover the intriguing story behind the brand name 'Pursue' and discuss the challenges faced in balancing tradition and innovation to thrive in this evolving industry. Anish also talks about Pursue's strategies for educating consumers and building brand awareness. We also gain a glimpse into Anish's vision for the future of the seltzer industry in India and how Pursue plans to stay ahead of the competition.
Don't miss this engaging conversation, where Anish also sheds light on the challenges of navigating the regulatory landscape for alcohol and offers advice for entrepreneurs venturing into highly regulated industries. Tune in for a dose of entrepreneurial inspiration and valuable insights!
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• Host: Gautam Marwah
• Editor: Pranav Suneja (https://www.instagram.com/pranav.eja)
• Intro Music: Ladybirds Mate by Rachel K Collier
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