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Going to the dentist is nothing more than a chore for most people, which makes being a marketer in the dental industry a bit difficult. Jonathan Kaufman is the Senior Vice President and CMO of Sage Dental, and on this episode of Marketing Trends, he breaks down how he approaches this challenge. Jon explains some of the things that work and some of the surprising successes he’s seen. Plus, he digs into the tools and technology like AI that has helped elevate the work he and his team does.  

Tune in to learn:

• What is Sage Dental? (2:45)
• The evolution of dental marketing (8:00)
• Managing the stages of growth (14:30)
• The tools and technology that helps deliver for customers (21:30)
• Establishing relationships with your leadership team (24:20)
• Implementing AI in your approach (29:25)

Mentions:

• Thinking Fast and Slow
• Forbes Article