The Empty Chair in your Business
In this episode of Destroy The Hairdresser, hosts Cyd and David share their insights on marketing and how to effectively communicate with your clients effectively. They challenge the conventional wisdom of education-centric marketing, where hairdressers are expected to extensively educate their clients about the intricacies of hair care and styling.
David argues that instead of overwhelming clients with technical jargon, the focus should shift towards providing ease and simplicity. Clients are seeking convenience and solutions that align with their lifestyle, rather than being overloaded with information they may not fully understand or have the capacity to grasp.
Cyd and David recommend an hourly pricing model to ease booking and marketing. By adopting hourly pricing, hairdressers are encouraged to streamline their services and identify their unique niche. This allows hairdressers to offer specialized expertise and cater to specific client needs, thereby enhancing the overall client experience.
Tune in to this episode of Destroy The Hairdresser to hear more!
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