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This week is part 2 of the two-part series on how to find new customers at business networking events. Word-of-mouth advertising is one of the best ways to build customers. And, if nothing else, it is, by far, the cheapest way to find new customers.

Last week, I covered a few networking skills to show you how to increase your sphere of influence. We talked about how networking is NOT selling. Instead, it is helping the people you interact with solve problems. And since most of the people you meet at business networking functions are there to promote themselves or their companies, if you help them do that, you become more influential within that group. People will want to interact with you.

This week, I cover how to pick the right business networking events to attend in order to find your best potential customers. In the first part of today's session, I explain the three types of people who attend the networking events. Those three types are (1) companies that sell to consumers in a regional area, (2) companies that sell to small businesses, and the last are (3) companies that sell to other companies.

People who work for each of these types of companies will want to attend totally different types of business networking events. Otherwise, you'll likely just be wasting your time.

Show Notes: How to Find Customers at Business Networking Events (https://www.leadersinstitute.com/increase-your-sphere-of-influence-how-to-network/)