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Éva Goicochea saw sexual wellness as the last frontier in personal care, leading her to co-found Maude -- a company that creates products to make sex better. But building a company based on sex isn't without its challenges. Eva tapped her past experience as an early employee of direct-to-consumer retailer Everlane and working in health legislation to tackle the largely static industry. Every episode of "Finding Inspo with Alex Barinka" is shoppable through e-commerce company Verishop to help you discover new brands through their unique stories. Eva and host Alex Barinka have curated their favorite products in the Finding Inspo store at verishop.com/inspo. New Verishop customers can take 20% off their first purchase with the code INSPOEG (exclusions may apply; code expires 30 days after episode publication and cannot be combined with other promotions). Follow the podcast on Twitter and Instagram at @inspopodcast and Alex Barinka on Twitter and Instagram at @alexbarinka. Tweet or comment to Alex on social media, or write a podcast review, about where you are finding inspo from this conversation, and she may read your takeaways on the next episode. This podcast is executive produced by Alex Barinka, who also serves as head of external affairs at Verishop. Special thanks to Wonder Media Network for editing and production support. See you soon!