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A veteran denim designer, having worked with the likes of Reformation and Revolve, this week's guest is Boyish Jeans founder Jordan Nodarse. On this episode, he opens up about how his career in fashion drove him to found a chic, sustainable denim company where doing better for the planet is just another cost of doing business. Every episode of "Finding Inspo with Alex Barinka" is shoppable through e-commerce company Verishop to help you discover new brands through their unique stories. Jordan and Alex have curated their favorite products in the Finding Inspo store at verishop.com/inspo. New Verishop customers can take 20% off their first purchase with the code INSPOJN (exclusions may apply; code expires 30 days after episode publication and cannot be combined with other promotions). Follow the podcast on Instagram at @inspopodcast and Alex Barinka on Twitter and Instagram at @alexbarinka. Tweet or comment to Alex on social media, or write a podcast review, about where you are finding inspo from this conversation, and she may read your takeaways on the next episode. This podcast is executive produced by Alex Barinka, who also serves as head of external affairs at Verishop. Special thanks to Wonder Media Network for editing and production support. See you soon!