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This week’s guest, Sheena Yaitanes, founder and CEO of Kosas, set out to make women's lives easier by creating makeup that's effortless and flattering. After setting aside her pursuit of a career in medicine, she turned to the arts and developed a keen eye for color that inspired a unique formulation process for her cosmetics line. Just four years old, Kosas already become the favorite of fashion editors and celebrities like Big Little Lies actress Laura Dern, and the entire color cosmetics line is clean. Sheena shared her realities that may hit home for many -- from how intimidating makeup can be to that crisis of confidence in the moments before unveiling work you care about to the world. She also revealed her current favorites from her makeup line, all of which are included in the Finding Inspo shop on Verishop. Every episode of "Finding Inspo with Alex Barinka" is [shoppable] through e-commerce company Verishop to help you discover new brands through their unique stories. Tony Melillo and host Alex Barinka have curated their favorite products in the Finding Inspo store at verishop.com/inspo. New Verishop customers can take 20% off their first purchase with the code INSPOSY (exclusions may apply; code expires 30 days after episode publication and cannot be combined with other promotions). Follow the podcast on Twitter and Instagram at @inspopodcast and Alex Barinka on Twitter and Instagram at @alexbarinka. Tweet or comment to Alex on social media, or write a podcast review, about where you are finding inspo from this conversation, and she may read your takeaways on the next episode. This podcast is executive produced by Alex Barinka, who also serves as head of external affairs at Verishop. Special thanks to Wonder Media Network for editing and production support. See you soon!