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In this eye-opening episode of 21st Century Entrepreneurship, our guest is Frank Licea, co-founder of a fast-growing tech startup. Frank shares his experiences in building a business in the competitive tech market without a household brand. From costly marketing attempts to a pivot towards focusing on personal branding, Frank's journey offers valuable lessons for entrepreneurs navigating similar waters.

Frank talks about the company culture, highlighting the importance of clear internal values and authenticity in communication. While his company does not necessarily project these values explicitly in marketing materials, Frank emphasizes the power of aligning with customers who share these values. This strategy has resulted in higher-quality leads and easier sales.

Frank also discusses the significant changes happening in the workplace, particularly in the recruitment and technology sectors. Observing a slow but gradual shift towards hybrid work models, Frank shares insights about the future trends of the workplace based on his extensive experience managing over 100 different teams.

In his vision for the next five years, Frank hopes to see his company becoming a default infrastructure for managing global teams. Currently focused on Latin America and the US, the company is exploring how it can support a range of roles worldwide, opening up access to international talent.

If you're an entrepreneur, leader, or simply curious about the future of work, Frank's experiences and insights offer invaluable lessons. Share this episode with your network, and we would appreciate if you could rate and review us on your podcast app. Be sure to catch our next episode of 21st Century Entrepreneurship for more conversations that matter. Stay tuned!