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If you think going fast is the only way to win the race, think again! Discover how going slow but steady guided us and our guest, Alexandra Tonks, toward success in our endeavors. Resources Use discount code beautybiz15 to get 15% off Hero Cosmetics products. Apply for Hero Cosmetics’ wholesale program. Check out Glow Skincare’s Glow Towel monthly subscription. Check out the Lash Love monthly subscription. Watch out for our giveaway on Instagram. Get 25% off your first three months on Care/of through this link. Enjoy a 15% discount at Clutch Nails with discount code beautybiz. Get free Face Reality Skincare certification for acne treatment! Episode Highlights Celebrating 100 Episodes Consistency has been critical in growing this passion project. We dedicate “one solid day” every week to work on our podcast. Hacks in Creating Products As a self-funded company, Alexandra believes it’s vital to know where she was at each step. Her advice is to not invest heavily in things right away. She waited for the right opportunity to invest in packaging. Take things slowly. Don’t get pressured by other big makeup brands who seem to have everything well-put. Takeaways from Clutch Nails’ Success The packaging is not everything. Be slow but steady. Prepare for possible opportunities. Support the show (http://beautybizbffs.com)