This Means Promos! The Art of Selling with Looney Tunes: Guest Mike Manolo
On this week's podcast, Mike Manolo returns to watch some brand promotions with The Looney Tunes dating all the way back to the 50's!
During the Bugs Bunny Show, subsequently retitled, The Bugs Bunny and Road Runner Show; then finally The Bugs Bunny and Tweety Show, brand commercials were created to advertise Tang, Alphabits and Koo-laid to kids!
Surprisingly these commercials are very well done, due a large part to the fact that Friz Freleng, Chuck Jones, Robert McKimsom and even Tex Avery returned to work on them!
And of course Mel Blanc was there to provide those familiar voices.
NEWS ACROSS THE LOONIVERSE:
The award winning concert that was supposed to premier in Los Angeles in the new Peacock Theater has now been POSTPONED! We do not know when this will be resolved, but keep it right here for updates!
The Tiny Toons Looniversity Panel has been transformed to just a screening at SDCC this year. We were supposed to have all of the newly announced cast take the stage, but now it'll just be a screening of the episodes. While we are bummed, we understand the reasoning and our hearts are with those SAG-AFTRA Members who worked on the show and are currently striking.
The series is produced by Amblin Television in association with Warner Bros. Animation.
GAY PUR-EE (1962) Dir. Abe Levitow Written by Dorothy Jones and Chuck Jones
This release is set to include 3 Newly restored Looney Tunes cartoons;
For Scent-imental Reasons, French Rarebit and Louvre Come Back. Two of those are Pepe LePew cartoons!
THIS MEANS PROMOS:
From line-dancing to LeAnn Rimes to sporting the latest flip phone in 2003, the Looney Tunes have sure made their way around the Brand Marketplace as promotion artists. The voice talent included Joe Alaskey, Mel Blanc, Jeff Bergman, Greg Burson and even Mel's son, Noel Blanc during these years of endorsment.
From TARGET to WAL-MART and from KOOL-AID to TANG, the Looney Tunes sure could sell product. Something Dan Romanelli taught us a few years back when we was first on and sold carrot cake baked goods with Bugs' famous namesake.
If you haven't seen these commercials, you're in luck! They're all on youtube and surprisingly in good quality! I highly recommend checking them out when you can.
Something else they did surprisingly well was mix live action elements alongside the cartoon characters interacting with them. The techniques seen on display above helped filmmakers Robert Zemeckis and Steven Spielberg when they made Who Framed Roger Rabbit (1988).
Many of the commercials spoken about during this episode stemmed from The promotions in between the cartoons of The Bugs Bunny Show (1959-1969)
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