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My guest on the show today is Ashley Toliver Williams. She is a salon owner, educator and entrepreneur from Houston Texas and she has a passion and commitment to the industry that is refreshing no matter where you are from.… so listen up, this is another great episode… In today’s podcast we discuss: Changing the reputation of the salon industry Where salon owners should be focusing their time The responsibility to train your team to be better humans as well as better hairdressers and… What is ‘salon culture’ and how do you create it And lots more!   In This Episode: [01:58] Welcome to the show, Ashley! [02:30] Ashley shares her background and her journey through the hair industry. [06:03] What do you do for fun? [08:30] Ashley discusses what she tells salon managers and owners about what they need to be focused on right now and tells a story around this. [14:22] Antony talks about the difference between the salon side of being a salon owner and the business side of the business.  [16:38] Ashley shares why she chose the words: Changing the world view of professional stylists and salons. [19:36] Ashley believes that the professional hairdresser can change the world, and she explains why. [22:43] What do you think are the biggest challenges that face salon owners today? [25:18] Ashley discusses what she thinks about the new business model of salon suites and the independent salons. [29:42] What type of business model do you have in your salon? [30:51] Ashley shares what she believes makes a successful salon with a commission-based business model. [34:32] Ashley believes that hairdressers have to be consistent to be successful. [35:56] “The successful people in this industry own their business behind the chair, regardless of how they’re paid or what their responsibility level is.”  [37:30] Ashley talks about working smarter, not harder, and how many people don’t understand it. [41:06] “People need to step up and own the space of leadership they are in.” [42:49] What does the apprenticeship in your salon look like? [45:35] Ashley shares what they do to train the human, not the stylist. [48:12] What are you looking for when you need to hire new stylists? [52:44] Ashley talks about how she defines culture and how she built the culture in her salon. [55:49] Ashley shares the top three key performance indicators that she looks at in her business with her team members. [1:00:43] Ashley explains what she means by their care factor matrix and what they are looking for. [1:03:24] Thank you so much for being on the show!   Links and Resources Register for my FREE masterclass 'The 5 Steps to Unlock your Salon's Potential'  Grow My Salon Business Club House @antonywhitaker    Ashley Toliver Williams Fringe Salon a Beauty Bar Fuse Republic @fuserepublic Facebook | Instagram @ashleytoliverwilliams Instagram