'The Catalyst: How to Change Anyone's Mind' Ft. Best Selling Author Dr. Jonah Berger
Founder and CEO of IronHold Capital, Paul Gray, recently joined Dr. Jonah Berger to discuss his new book ‘The Catalyst: How to Change Anyone’s Mind’. Dr. Berger, a professor at the Wharton Business School and New York Times Bestselling author, is well known for his research of change, as well as his theories of how it affects individuals and the market. Dr. Berger’s past books ‘Invisible Influence’ and ‘Contagious’ look into the process of social influence and its role in marketing and advertisement, both received numerous awards and like his other works, are highly regarded in the industry.