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Today on the More Cheese Less Whiskers podcast, we're talking with Eric Anderson, professional magician turned speaker who shares his journey from foster care to speaking in front of large audiences.

We talk about how focusing on connecting with your audience can yield big returns. How he's used joint venture partnerships and book giveaways helps expand his audience and attract people interested in public speaking, and how he created a flagship email to stay in touch with people by featuring clients' business victories.

We also discuss why documenting your journey is so compelling and creates a blueprint others can follow. 

This is a fascinating episode with lots of ideas to take away.

Summary

1. Eric Anderson's journey took him from foster care to professional magic to motivational speaking. His unique experiences allow him to help others unlock their potential and effectively share their stories for paid engagements.
2. Eric emphasizes that the size of an email list is not as important as who you're reaching and how you connect with them. 
3. He discusses a case study of a client who broke the six-figure mark with a small email list, demonstrating that it's about reaching the right people, not just having a large audience.
4. Anderson explains why some people may not achieve their desired results and highlights the importance of documenting success stories to create a roadmap for others.
5. He shares strategies that have driven his success, including joint venture partnerships and book giveaways. 
6. Eric’s book giveaway has helped expand his outreach, attracting those interested in public speaking.
7. ‘Eric’s Escapades Reality Show’, his weekly email series, play a crucial role in enticing people to attend his workshops.
8. Eric believes that every email sent out can open doors for growth and expansion.
9. He holds free seminars twice a year and is currently testing a paid version of that and private coaching.
10. Anderson guarantees to help people make three times their investment back with his program and has had clients who have seen many multiples of their investment with him.

Show Links:
Show Notes
Eric Anderson
ProfitActivatorScore.com
BreakthroughDNA.com
90MinuteBooks.com