421: Scaling Three Food Blogs and Tips for Hiring a Virtual Assistant with Cheryl Malik

Growing and diversifying your business, managing your time efficiently, and hiring team members.

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Welcome to episode 421 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cheryl Malik from 40Aprons.

Scaling Three Food Blogs and Tips for Hiring a Virtual Assistant

Cheryl first started food blogging in 2009, and now runs three different food blogs, in addition to an agency that matches food bloggers with virtual assistants.

In this interview, Bjork and Cheryl chat about growing and diversifying her business over the years and how she manages her time efficiently while running all of her different businesses.

She also shares recommendations for hiring team members, and how to effectively onboard new team members. It’s a really practical episode that will give you lots of advice for thinking strategically about growing your team and your business.

In this episode, you’ll learn:

More about Cheryl’s food blogging journey from 2009 to the present.
Why she decided to start three different food blogs.
How she has grown her team, and why she started a business to help match food bloggers with virtual assistants.
What the revenue streams look like amongst her different businesses.
Her recommendations for successfully adding someone to your team and the onboarding process.
What it’s like to work with Cheryl’s 40A agency to hire a virtual assistant.
The difference between hiring a team member or contractor and working with an agency to find a virtual assistant.
How she manages her time (and is more efficient) by batching her days.

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