The Finder Pod: ESPN Bet with Ben Aronson and Ben Fawkes
I was going to wait a bit before I launched a podcast on The Finder. And then on Tuesday, ESPN went ahead and announced ESPN The Sportsbook! Kinda.
I had lots of questions so I asked my two industry buddies/gurus to hop on — the Bens.
Ben Fawkes — formerly of ESPN Chalk, the gambling section of ESPN.com, and VSiN — came to us from Vegas to share his sports betting expertise from the inside.
Ben Aronson, a longtime media/marketing executive, weighs in on the sports business side.
A little rundown …
???? Why did this happen now? Was it the earnings call?
???? Why Penn? How much market share do they have?
???? How does this impact newsbreakers like Adam Schefter and Adrian Wojnarowski? Is this why Woj all of a sudden stopped tipping his NBA Draft picks?
???? Will this make ESPN’s app indispensable?
???? Should ESPN restrict what kind of bets ESPN Bet offers? Should employees be allowed to gamble on sports?
So … what’s your bet on how this plays out?
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