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Educating their audience about data privacy, prioritizing annual goal setting, and building a team with Liz and Lauren Allen from Tastes Better from Scratch.

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Welcome to episode 423 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lauren and Liz Allen from Tastes Better from Scratch.

Building a Food Blog with 11 Million Monthly Pageviews

Twin sisters Liz and Lauren Allen started Tastes Better from Scratch in 2009 and have been working together on the blog ever since. They are incredibly strategic about every aspect of their business, from hiring and content creation to data privacy and goal setting.

In this interview, Bjork chats with Liz and Lauren about how they’ve expanded their business over the years and worked to maintain the huge growth they saw in 2020 that skyrocketed their pageviews from 5 to 11 million per month.

They are also open and honest about their plans for the future of Tastes Better from Scratch in a world with AI and changing data privacy laws. If you’re looking for new ways to think about growing your business while leaning into your strengths, you won’t want to miss this episode!

In this episode, you’ll learn:

• About the origin story of Tastes Better from Scratch.
• How they went from 5 million monthly pageviews to 11 million monthly pageviews in 2020, and how they’ve maintained that growth since then.
• Their approach to updating and republishing content.
• What tools they use to analyze how their content is performing.
• How they plan their content calendars.
• What the Tastes Better from Scratch team looks like, and how they decide to outsource a task.
• How they create processes for their business.
• How they develop their annual plans and goals for the business.
• What they think the future of food blogging looks like (AI, data privacy, digital advertising, etc.).
• Why they’re prioritizing email marketing right now.
• What they think the most important skills are in their current roles.

Resources:

• Tastes Better from Scratch
• Semrush
• Google Analytics
• Google Search Console
• Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert
• Loom
• Slack
• Monday.com
• Bard
• Tastes Better from Scratch Meal Plans
• Manychat
• Follow Liz and Lauren on Instagram and Facebook
• Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership