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While events can be used as a great marketing tool, they can also be used to do a lot of good as well. Every year, there are a large number of charity and nonprofit events all over the world that are working to help change lives for the better. In this episode, Tyler Armstrong (https://www.linkedin.com/in/tyler-armstrong-198b5981/), Managing Director of Special Events at UNICEF (https://www.unicef.org/), joins the show to share his insights into the world of nonprofit events. At UNICEF, Tyler’s been making a change through events for several years, working to improve the lives of children everywhere. Hear his stories about some of their previous events and the impact that they’ve been able to make. You’ll also learn how UNICEF is looking to expand their event strategy in the future by hosting cultivation events, and how you can partner with UNICEF to run your own nonprofit events. Along the way, Tyler shares his advice for anyone looking to jump into the world of nonprofit event planning. In this episode, you’ll learn: The importance behind nonprofit events How UNICEF is changing lives through events How to generate engagement around a nonprofit event