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This is episode 145 of the Pam Sowder Podcast, with your host, Pam Sowder! Pam has over 2 decades of field and corporate experience and was voted one of the most influential women in direct selling. She helps match the daily needs of distributors to everyday life challenges. You’re all in for a special treat! Today you’re going to be hearing from Allison Imre, the President and CEO of Grapevine Communications; a full-service advertising, marketing, and public relations firm serving the entire Suncoast. Prior to Grapevine Communications, Allison led Integrated Marketing Strategies for iHeart MEDIA Sarasota, where she worked with her clients to coordinate on-air, online, and on-site marketing campaigns. If your goal is to reach your target customer with effective messaging, accelerate your business, and become more profitable… look no further than Allison Imre! In this episode, Allison shares some of the lessons she has learned around attracting the right customers to your business, how to leverage social media platforms, and the key principles of successful online marketing. Don’t miss out!   Key Takeaways [:30] About today’s episode! [:48] Pam welcomes Allison Imre to the podcast. [1:18] Allison shares about her career journey and challenges. [4:40] The unique challenges that women and men face when working in sports. [6:12] The lessons Allison learned in getting fans out to the ballpark and how you can apply these same principles in attracting customers to your business. [10:46] Has Allison ever suffered from #momguilt? How has she overcome it? [13:00] Key tips and advice from Allison on running your business in today’s world of social media. [15:31] About Pam’s book, Rich Girl Poor Girl! [15:54] The value of a personalized message in advertising. [17:32] What Allison used to do back in the day to get fans back in their seats! [20:02] How Allison leverages social media platforms to attract fans. [22:02] Allison shares what makes influencers successful and stand out. [23:54] Allison explains the process of selling Facebook ads and marketing on social media in general. [28:10] Allison gives her best entrepreneurial tips and shares what she sees as being the most important qualities of a successful entrepreneur. [31:07] What did Allison just need to “get over” at the beginning of her journey? [34:22] Why failure is such an important part of growth. [36:55] Pam thanks Allison for joining the podcast!   Mentioned in this Episode It Works Grapevine Communications Email: Allison@Grapeinc.com Rich Girl Poor Girl: How to Become the Rich Girl You Were Always Meant to Be, by Pam Sowder   Continue on your Adventure Find more episodes on PamSowder.com/Listen Reach out to her at PamSowder.com/Connect   Reach out on Social Media! Follow Pam @ItWorksPam on Twitter — Tweet her and use #askpam #pamsowder!