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Name, Image, Likeness has transformed college sports into the Wild West. But for some passionate Hokie fans, NIL has been incorporated into Virginia Tech's motto of Ut Prosim, That I May Serve, creating one of the most unique platforms in the country: The Hokie Way.

Over the last few weeks, Buzz4Good creator Michael Hemphill shared conversations with head football coach Brent Pry, head women’s basketball coach Kenny Brooks, star center Liz Kitley, Sean Pedulla from the men’s basketball team, and many more. You can listen to these conversations here.

Today, we feature the three leaders of The Hokie Way: founder and board president Jim Petrine; director of operations Matthew Sams; and Kelly Woolwine, president of Triumph NIL.

Not only does Kelly coordinate Hokie athlete appearances for for-profit businesses, he sees their charitable side as founder of the LifeRing Foundation, which works to help families afflicted by pediatric cancer. Kelly’s own story of pain and loss navigating his 3-year-old daughter’s rare cancer diagnosis is a story you will not want to miss.

Are you a nonprofit with an event that we could help promote? Or a marketing problem we could help fix? Contact us and we’ll share on an upcoming episode.

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The United States has more than 1.5 million nonprofits — from homeless shelters, food banks and rescue squads to children’s choirs, science museums and animal refuges — that employ one out of every 10 Americans. Like any company, nonprofits have salaries and bills to pay, a budget to balance. They require money. And if enough people don’t know about them, don’t believe in them, don’t support them — in short, if they lack BUZZ — they suffer and die.