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0:00 Introduction
0:25 How Arielle got started in podcasts
0:50 Founding Earbuds
1:54 Why is marketing important for podcasters?
3:32 Identifying your podcast's audience
  - What We Talk About When We Talk About Podcasts by Tom Webster: https://soundsprofitable.com/guide-and-article/what-we-talk-about-when-we-talk-about-podcasts/
5:45 What makes a show recommendable?
7:30 How do you hook new listeners?
  - Jordan Harbinger Starter Packs: https://www.jordanharbinger.com/starterpacks/
10:01 How to grow your podcast
13:18 Getting featured in podcasting apps
  - Counter Programming: https://shiraandarielle.buzzsprout.com/
  - Get featured on Apple Podcasts: https://www.buzzsprout.com/blog/how-to-get-your-podcast-featured-in-itunes-new-and-noteworthy
  - Get featured on Spotify: https://airtable.com/shrd0oasoTLijGglG
18:14 Benefits of having a podcast trailer
  - Trailer Park: The Podcast Trailer Podcast https://pod.link/1663965044
20:41 How to make a great podcast trailer
  - Buzzsprout Ads: https://www.buzzsprout.com/ads
22:16 Podcast Ratings & Reviews
24:59 Why Arielle loves Podcast Newsletters
27:32 Platform Risk
  - Enshitification of the Web: https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys
30:13 Promoting a podcast with social media
36:00 "I have a closing remark"
  - Adopt a Listener: https://tinkmedia.co/adopt