175. Maximizing the impact of your investor relations
In this episode, we explore the core principles of a successful investor relations strategy.
We're joined by Werner Rehm, a partner in our New Jersey office, Jay Gelb, a partner in our New York office, David Honigmann, a senior expert in our London office, and Karl Mahler, a senior adviser to McKinsey based in Zurich who brings over 30 years of experience as a healthcare executive, including as head of investor relations at Hoffmann-La Roche.
We discuss why you should focus communication on the large intrinsic investors that matter the most, how to communicate with those intrinsic investors, and how to take a one-story approach that ensures communication is consistent across all groups.
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