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In this episode, we discuss how we let our passion guide us and why you should too. Moreover, we break down the idea of hiring out and how it helped us focus on doing what we love and, ultimately, grow our businesses.

Tune in to this episode to discover how following your passion and hiring out can scale up your business.

Resources 

• Shop The Perfect Facial Towel by Glow Skincare.
• Subscribe to the Lash Love monthly subscription for only $25 a month.
• Check out the Online Borboleta Campus and use Lorena’s code dll10 to get a discount on your chosen course.
• The Skinny Confidential Him & Her Podcast by Lauryn and Michael Bosstick  
• BetterHelp — Get started today and enjoy 10% off your first month of e-counseling through this link. The discount code beautybizbffs automatically applies.
• HelloFresh — Get fresh, pre-measured ingredients and mouthwatering seasonal recipes delivered right to your doorstep. Get $80 off your first month, including free shipping on your first box, when you use our code biz80 or shop through this link.

Episode Highlights

The Latest with Kasey & Glow Skincare

• Kasey is the founder of Glow Skincare, a skincare studio turned virtual studio.
• Kasey is rebranding her facial towel to Glow Towels.
• She put a subscription on her Glow Towels because it is common for some towels to get ripped or stained.

Lorena’s Fun & Creative Lifestyle Brand

• Lorena is the creator of Dear Lash + Love, a shop for beauty industry tees.
• From being just t-shirts, her products evolved into a lifestyle brand.
• For her monthly subscription, she sends graphics for social media use, which she loves making for fun.
• Lorena envisions people to get creative and have fun with her products.

Keeping Things Homegrown

• Our content is homegrown, like how we really are.
• We use professional photos for our websites and the like, but we want to stay true to being budget-friendly girls, not photo shoot chicks, when posting content.
• Instead of having glamorous shots, we prefer keeping things real.
• We define ourselves as estheticians first before businesswomen.

Going Back to Your Roots 

• People are getting out of touch with who they really are and how they want to make money.
• If you’re struggling with laying out what you want to do, make a list of what you love doing.
• Things might not work out well if it’s forced on you or if there’s no “why” in what you’re doing.
• It is best to niche down and focus on a few things instead of spreading yourself too thin over different directions.

Building Content 

• We plan our content to ensure consistency and authenticity.
• Making a schedule and keeping things simple help when you’re just starting out.
• We eventually got the hang