Insights from brand builders series – A conversation with Stephan Czypionka, VP Global Marketing Performance, Coca-Cola
As part of our report on the world’s valuable global brands, Martin Guerrieria,
Head of Kantar BrandZ speaks with Stephan Czypionka, VP Global Marketing
Performance, Coca-Cola. This year, Coca-Cola re-entered the Global Top 10.
Listen in to hear Stephan talk about the role of marketing and brand-building
today, and how Coca-Cola is strengthening its brand both globally and locally.
Discover extensive analysis on the most valuable global brands in the Kantar
BrandZ global report.