Arman Sood On Reinventing How We Drink Coffee

In This Episode of Advertising Is Dead, Varun speaks to Arman Sood from Sleepy Owl Coffee. They discuss everything from marketing Coffee to a generation that has seen their parents majorly have Tea, to the interesting name that 'Sleepy Owl' is. Arman gives us insights into how Merch has been a significant contributor to their revenue and their educative initiatives to types of brews and preparation processes etc have been a hit among their TG.

Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

You can follow Arman on Instagram:
Follow Sleepy Owl Coffee on Instagram:
https://www.instagram.com/sleepyowlcoffee/

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android:
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