Small Biz Special: How A Magic Show Became Popular

How can a comedy/magic show compete against every other entertainment option, especially when most people aren't thinking of going to magic shows? In this special episode celebrating Entrepreneur and Yelp's list of America's Favorite Mom & Pop Shops, we take an inside look at Trickery in Chicago — by zeroing in on one customer interaction, and what made it so special. This episode is in partnership with the podcast Behind the Review.

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