Episode #2: Meet Women Influencers
The concept of an influencer, or someone with social influence who can guide consumer behavior and lifestyle decisions, has been around since long before this word existed. What's changed in recent years is that, with the continuing rise of social media, the scope of who can become an influencer has drastically shifted. This episode features a conversation about the community of people currently leading the way in the retail space and changing the marketing landscape forever: women influencers.