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Thank you Samara Hernandez to our guest today, Beatriz Acevedo, CEO and co-founder of SUMA Wealth. SUMA is a revolutionary financial wellness company with the mission to engage, educate, and empower the Latinx community via a holistic approach of Digital Media, Experiences, and FinTech. Previously, Beatriz founded mitu, a digital media company that elevates and celebrates the voices of our multidimensional LatinX community. We discuss her approach to founding a fintech company, examples of creative ways she uses content to build community and why she wanted to focus on personal finance. Without further ado, here's Samara.The Consumer VC Summit: February 23-25Full Lineup and to purchase tickets:Summit.theconsumervc.comEnter CONSUMERVC at checkout for 20% offA couple books that inspired Beatriz are The Four Agreements by Don Miguel Ruiz and Lean In by Sheryl Sandberg.Highly recommend following her on Twitter @Bea_latina. You can also follow me on Twitter for updates @mikegelb.Some of the questions I ask BeatrizWhat was your attraction to entrepreneurship and media?How did you go on to found mitú?What are some of hurdles when founding a media business?What led you to founding your latest venture, SUMA Wealth?What was the opportunity and how did you become so passionate in helping folks learn about personal finance?Walk me through the business model.We've seen other fintech products focus on the product first, then content. You've seem to take the other approach, starting with the content. How did you think about go-to-market strategy?When you think about target market - Gen Z and Millennial latinx - what are some of the tactics that you use to find that audience and create brand presence?What was your approach when you decided to raise venture capital?What's one thing you would change about the fundraising process?What's the best piece of advice that you've received?What's one piece of advice for founders?