EP165: How to Build a Customer Acquisition Model
In this episode of the GrowthTLDR, we talk about some of the latest tech stories, including Loom updating their pricing and Notion launching jobs to be done guides. We then get into how you can build a customer acquisition model for 2021 to ensure you'll hit your revenue goals. We get into creating targets via a bottom-up exercise, how you can decide what channels are worth the investment, and how to build a growth scorecard for each channel. Happy Growing!