EP153: How to Build a Product-Led Go-To-Market
In this episode, we talk to Elena Verna, a growth advisor to many great companies and a Reforge lecturer. We talk to Elena about how most founders struggle to set up a growth function within the company. We get into the most common reasons companies build a self-serve model, how to turn more of your self-serve business into enterprise revenue, and why your product champions are a critical part of selling into large companies. Happy Growing!