EP150: How to Build a Predictable SEO model for B2B Companies
In this episode of the GrowthTLDR, we talk to Eli Schwartz, a growth advisor to B2B and B2C companies, increasing their traffic via search. We talk to Eli about when companies should consider investing in search. We dive into building a forecasting model for SEO, why it’s so hard, how to get a somewhat accurate version, and how the best SEO approaches their work as a product manager. Happy Growing!