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Cofounding sisters Kinsey and Jessa Lux think they’ve found the next big opportunity in sports tech, audio lessons for horseback riders. But the equestrian market is way smaller than say, running or cycling. Is a passionate market enough to excite investors, or is Ride iQ too niche to become a billion dollar business? Today’s investors are Beck Bamberger, Al Bsharah, Jillian Manus, and Howie Diamond. To learn more about Kinsey and Jessa's equestrian startup and the investors featured on this episode, check out the Ride iQ show page. And for a deep dive on the companies featured on the show, subscribe to The Pitch Insider. Enjoying the podcast? Use this link to text a friend! Learn more about your ad choices. Visit podcastchoices.com/adchoices